What will web 3.0 look like?

Comms professionals love buzz words. Technology communicators and marketers even more so. When academics, futurists and students of communications and tech have considered the next evolution of the web, we’ve naturally labelled this as Web 3.0. Whilst Web 1.0 gave us the scale to share one message with many (as Jim Macnamara so neatly described it – “brochureware”), to Web 2.0 where we’re seeing two-way communication and engagement enabled and integrated into every web experience, predictions around what Web 3.0 will provide focus on the idea of a relationship based, personalised web. A web that reaches to a backlog of data about you, understanding how and where you’ve interacted with content and the digital relationships you have formed to direct you to the best space that’s going to be most relevant to your information needs.

Some really interesting ideas in the video below:

Do you see this idea of Web 3.0 as freaky or fantastic? Share your thoughts below!

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2 responses to “What will web 3.0 look like?

  1. Hi Sarah
    Great presentation of your blog! I haven’t watched all the -video – so my comment may appear a bit trite, but I do wonder whether that level of ‘intimacy’ about someone’s ‘past’ web history is just slightly … well, not creepy, but just a little bit daunting. I know there are some who would love to hop on board this express train to ‘the next best thing’, but there are others who may think this bridge is to close, and where there was once the ‘digital ‘divide’, now there is just overload as ‘relationship based’ could be too much, too soon. IanMc

    • I think its the teens and next web generation that will feel more at ease with this idea of a web that tracks and understands their behaviour and learns about their online personality. I know many in our class have commented that they’re freaked out by the accuracy of behavioral targeting in advertising (most girls I know are followed by the shoes that looked at on ASOS earlier that week)…it’s going to be interesting to see if this is more accepted when it comes to more useful (perhaps less commercial?) activity on the web. For this next generation where connectedness is the new normal, its likely that they’ll have less inhibitions around the idea of an “always on” relationship-led web. With Google remembering everything I’ve searched for and viewed and making its own suggestions, I already feel like it knows more about me than it should 😉

      Interesting ideas in any case! Thanks for sharing your thoughts 🙂

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