Comms professionals love buzz words. Technology communicators and marketers even more so. When academics, futurists and students of communications and tech have considered the next evolution of the web, we’ve naturally labelled this as Web 3.0. Whilst Web 1.0 gave us the scale to share one message with many (as Jim Macnamara so neatly described it – “brochureware”), to Web 2.0 where we’re seeing two-way communication and engagement enabled and integrated into every web experience, predictions around what Web 3.0 will provide focus on the idea of a relationship based, personalised web. A web that reaches to a backlog of data about you, understanding how and where you’ve interacted with content and the digital relationships you have formed to direct you to the best space that’s going to be most relevant to your information needs.
Some really interesting ideas in the video below:
Do you see this idea of Web 3.0 as freaky or fantastic? Share your thoughts below!