#PRHangout: Meet Andrés López-Varela, Weber Shandwick Sydney

UPDATED (26 Sept): As promised, Conversation by Design has launched the first of its profiling series pieces, where we’ll meet some of the PR and comms industry’s most clever folk, who’ve made the transition from traditional to digitally-savvy PRs.

The series offers the chance for you to speak directly with comms industry experts via our first Google Hangout session – Share your thoughts in the comments or tweet us via #cbd or #utscommsgeeks. For out first session we chatted to Andrés, Content Services Director from global PR firm Weber Shandwick.

This session took place at 7pm AEST, Thursday 26 September on Sarah’s Google Hangout.

So, who is Andrés?

Name: Andrés López-VarelaScreen Shot 2013-09-24 at 1.14.42 AM

Twitter: @hackjack

Role: Andrés is the Content Services Director for Weber Shandwick Australia, leading the agency’s work in the areas of content strategy, content marketing, production, management and measurement.

Bio: Andrés has worked across a wide range of industries from consumer electronics to healthcare, entertainment to consumer goods, online retail to enterprise technology and banking to renewable energy. In the past two years, he has worked intensively with brands to help them address the challenges they have in reaching their target audience and potential customers through unique audience and content-based approaches to communications and marketing.

Check out the first #PRHangouts session with Andrés López-Varela below:

Have an opinion on the ideas and thoughts shared in the #PRHangouts session? Share your thoughts in the comments below!

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