Returning for its second episode, Conversation by Design spoke to Matthew Gain, General Manager for Edelman Sydney. Matt helps to lead a team of over 70 consultants at the Edelman Sydney team; bringing to the role extensive experience in both consultancy and in-house communications. Prior to his appointment at Edelman as General Manager, he held the roles of Group Director – Consumer and Digital, and worked at leading agencies including Weber Shandwick and Ogilvy PR. Adding a client-side role at Microsoft UK to his impressive career history, Matt has helped to manage the reputations of major brands including Xbox, Microsoft Consumer, eBay, Vodafone, Telstra and Samsung.
In today’s hangout, Matt chats about Edelman’s response to the changing media landscape with teams dedicated to content, strategy and more traditional PR management, in addition to the upskilling, reskilling and new skills that are being brought into the firm due to these changes. He speaks about the continued relevance of traditional PR, but the emerging importance and power of social and content in PR strategy. Citizen journalism, the power of bloggers and online influencers are also discussed as the new power brokers in this changing media landscape.
This session took place at 7pm AEST, Wednesday 9 October on Sarah’s Google Hangout.
Do Matt’s comments reflect your experience in this changing media landscape? What changes are you seeing in your agency or workplace as a result of the media evolution Matt discusses in the session? Tell us in the comments below!